Today I gave a talk to about 100 small to medium sized businesses that make up the Alamo Heights Chamber of Commerce.
In case you have never been to San Antonio, Alamo Heights is sort of like Mayberry, but in a big-ass city.
Better known at 78209, it’s also called “The Bubble.”
Having lived in The Bubble for 22 years, it’s really a great place to live, because it’s near downtown, has an older city feel, and it’s just 15 minutes from the Apple store. (living near an Apple store has become a must have no matter where I reside.)
My message to the attendees was simple: Stop thinking of your self as being an accountant, a financial planner, a butcher, a baker or candlestick maker.
You’re now a big-ass media company with a great story to tell.
Populate the social web with great content, be helpful, build community, listen, engage, and all the basics. Think HyperLocal, but don’t overlook being global.
Yes, the title of my talk was a bit over the top, but I did get the audience’s attention. If one or two small businesses take 10% of my advise, I will consider the trip to Silo Elevated Cuisine (fabulous food) where the lunch meeting was held, very worthwhile.