During SXSW, I was interviewed by Steve Fisher, who covers customer experience stories for Network Solutions. Yes, I am a happy Network Solutions customer, but there is more to the story than just this.
The point that I make is that lower cost, or even “free” services have a hidden price. I’m stating the obvious here, but you get what you pay for. Beyond the obvious, I just trust them to take care of what might normally be seen as a commodity- which their services are not.
If you want to gain an insight on the value of trust, listen to my friend, Tony Greenberg. He’s a deep thinker who understands the realities the IT services business and the how trust is gained on his site – OnlyTimeBuysTrust.
A good read. Read several times.