We are in the process of doing our advance work on Wave’s new Windows MediaPlayer 10 plug in product, MaxxPlayer. While we are goiing to reach out to journalists to seek product coverage and reviews, we are initially reaching out to bloggers who cover MediaPlayer.
The trick to doing this: hard work and digging by doing Google searches. We find bloggers who are thought leaders in new media, and specifically the MediaPlayer product and propose their getting a sneak peak at the product.
We are getting some initial responses and agreements to have advance looks. Then, we’ll roll out to the general media and of course the industry analysts. In this particular case, bloggers can be our best front-line in terms of getting the word out about this new and very cool product.