I am en route to New York for a few days or R&R and some work.
On the SAtechBlog side (my other blog) I am meeting with several financial institutions who have asked me to come and address my initial impressions of being an early trial user of the AT&T U-verse service.
While I can’t discuss the details of the meetings with the media, the basic premise is this: I believe in doing advance work to find out what certain journalists at the high end of the food chain are looking for as this market evolves. While we certainly do some of this on the phone, there is nothing like an in person, informal meeting just to sit and listen.
The idea here is that we are not pitching per se. We call the journalists and are upfront in telling them that we are doing advance work and that we want to make a formal pitch and build a relationship with them. It also helps overcome the fact that many of our clients thing that unless we are already connected to a media or analyst outlet, we can’t be successful.
The reality to that notion is this: if we have a great connection somewhere and a lousy story to tell, we won’t make a pitch. That’s why we have a great connection. If we have a great story to tell and we don’t have a connection, then we have a reason to make a cold call or short email intro. Another thing we do is call journalists after hours and leave them a short message on their voice mail, followed by an email proposing to schedule a brief time to talk as an introductory discussion. We don’t send attached files and we don’t send long winded pitches.
We are doing this to get our foot in the door, and not shove our clients down their throat with a bloated and useless press kit they will never read.
Photo (c) 2006 by Alan Weinkrantz
Taken on my new MacBook using Photo Booth