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Why Random Should Be an Element of Your PR Communications Strategy

As we move through the mobile / social Internet, we also encounter random physical connections in an airport, a Starbucks, or anyway that I may connect with someone because of social platforms like Twitter, Foursquare or even Facebook that let you share where you are.

The same applies to media and analysts relations.


Crossing at Abbey Rd. / London

Be open to random as an element of your communications strategy.  

The wider you cast your net with a great message and great content, the more likely you’ll be discovered, the more likely you’ll be found.  

Call it random or serendipity, I’m finding this principle to be working more and more.  It’s just a principle; a belief set of sorts – one that is increasingly taking hold.


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