Let’s say you have a $60K PR budget assigned to the launch of a new product or technology.
You are better off investing $10K per month over six months than $30K in two months.
Unless you are the likes of Microsoft, Intel, or one of the big pharmas, doing a sustained or rolling launch over time will pay off far better than blowing your budget in one fell swoop.
Sustain. Don’t just campaign.
Photo: The Perseverance / London by Alan Weinkrantz (c) 2011 – please share:)