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Why I Like #OpenSky – eCommerce Disrupted – @openskyproject

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I’m still going through business cards from the wonderful people that I met at the #140Conf NY. (disclosure – I help @jeffpulver on media relations, but I still have a blast and learn at what was my 4th #140Conf event)

One of the people I met at the #140Conf was Ted Rubin, who’s part of the management team at the OpenSky Project.  He told me the vision of the company, and I was hooked.

The idea is really simple, and potentially very disruptive. In a way that is greater and more widespread than being an Amazon affiliate, you can participate as being a “seller” or “supplier” on the site.

There is a difference between the two.

If you are a supplier, then you really “sell” your product the way you would on your own site, or even through an eCommerce site like Amazon, Guitar Center, or Zappos.

If you are a seller, then you basically recommend and “sell” products that OpenSky carries that you are passionate and really care about.

What I like about OpenSky is that that are not only democratizing eCommerce, they are sharing in the profits 50/50 with you. What they make, you split in half. That to me represents great margin and a gesture that they really are your partner – and not just an associate schlepping something on the web.  They don’t even call what they do eCommerce.  They call it RelationshipCommerce – where you buy from someone you know and more importantly, you trust.

I like what they are doing and I have one suggestion for the management team. As your site gets its critical mass going, have some type of rating system where the better your writing, the better your reviews, the more your peers talk about you, perhaps there is a way for a seller to rise to become a Master Seller – perhaps the same way someone on eBay becomes a Power Seller.

The only difference is that unlike eBay, you don’t have to own a “store.” If you are passionate about a particular brand or product, you become the brand’s consumer advocate. And rather than just ranting and raving about how fabulous something is, you can talk about how fabulous something is and get paid at the same time.

Keep #OpenSky on your radar.

Follow them on Twitter.

2 Comments

  1. I learned of OpenSky on Twitter and became fascinated as well. I believe this is a great concept and I agree 100% on using a Master Seller-type format as the company grows (which I know it will). Ted has been amazing and emailed me back right away! He already has gained my trust in an online world of marketers, etc. that can be overwhelmingly pushy or just plain dishonest. I appreciate the interaction I have experienced thus far and definitely plan on becoming a seller. Thanks for the article as there is not much out there on this project.

    Reply
  2. I learned of OpenSky on Twitter and became fascinated as well. I believe this is a great concept and I agree 100% on using a Master Seller-type format as the company grows (which I know it will). Ted has been amazing and emailed me back right away! He already has gained my trust in an online world of marketers, etc. that can be overwhelmingly pushy or just plain dishonest. I appreciate the interaction I have experienced thus far and definitely plan on becoming a seller. Thanks for the article as there is not much out there on this project.

    Reply

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