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Why High Tech PR Needs To Have An “Agile” Mentality As Part of The Mix

Lately, I’ve been studying the process of agile software development. 

No, I am not turning into a coder.  


Being agile in PR means your open to midcourse corrections.  Photo by me shot of grafitti in Tel Aviv. 

But I am starting to apply some of the principles of agile software development in working through communications strategy and the actual outreach.

If you apply the principles of ….

  • Individuals and interactions over processes and tools
  • Working software over documentation
  • Customer collaboration over contract negotiation
  • Responding to change over following a plan

There’s a lot you can learn in the process of reaching out, tweaking your pitch and engaging, instead of just selling your story to journalists, bloggers and industry analysts.

Pay attention to the principles of agile software development.

Being agile in PR means you’re willing to doing mid-course corrections and listening harder so you can discover what might make for, and result in coverage that meets (or exceeds) your goals.



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