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Why hacking is not just about “hacking;” and how listening might be the best hack you could ever learn from.

I see lots and lots of stuff out there about growing, building, launching a startup – including areas relating to PR, where my focus is.

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Hands down, this is the best and most comprehensive guide I have come across in a very long time.

In the for what it’s worth department, part of “hacking,” should also be about listening.   This pertains to media.

Before you start pitching or thinking you can hack the media, try a human hack:  try reading and following the journalist / blogger / analysts content.   See what they write about.   What excites them.  Who they cover, and why.

I don’t believe you can hack that.

But in it’s own right, it’s a hack; one that may just put you ahead of the game.


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