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Why Glaceau @Smartwater and @Vitaminwater Reach Out to Taste Makers at Events like the #140Conf Road Trip TweetUps

Meet Rob Murray with Glaceau Smartwater & Vitaminwater, one of the sponsoring product brands during the #140Conf Road Trip.

Along our route and at selected TweetUps, Glaceau had local market representatives who were active in social media in their own right, distributing product for attendees to sample.

Listen to what Rob has to say about this type of strategy, and getting in front of local voices with social influence from all walks of life.

Oh- and to the Glaceau team who kept Jeff Pulver, Mo Krochmal and me hydrated in the car – a huge thank you for your support.

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