I look at the little things — the details that make a difference.
1. Today, a PR person here reached out to me and I noticed that her title was misspelled. This is someone in communications….
2. Last week I went through a pitch deck from a startup. On a Mac it looked terrible. It looked fine an a Windows machine. They never checked to see how it displayed on a Mac, let alone mobile — especially an iPad.
3. The week before, I was going over some social communications strategies with a startup, and asked about their use of Twitter as a means of research and engagement. Their response: “Israelis don’t user twitter…”
4. Today I spoke with a company about helping them on some communications issues. They were on their cell — in the street — very noisy. Impossible to hear and help them.
These little things make a big difference.
If you are going to compete and win on a global stage, make sure you think about the receiving end, in a very crowded and noisy world.
Pay attention to detail.
Investors, partners, customers look at this not just that you took the time to make sure your ducks are all in a row, but that you and your team will be one that they will want to do business, and engage with….
(photo by me… shot in Ankara – May 2014)