Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

Why A Body Of Work Is Far Better Than a LinkedIn Recommendation

I am seeing an increase in the number of requests from “friends” who are asking me to write a LinkedIn recommendation.  While I think it’s important to be helpful, I try to be helpful where I think it will help.

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Standout with a meaningful body of work that illustrates who you are and your value to potential customers, partners, and investors.  Photo by me.  Shot on location at the New Brindaban in West Virginia

Everyone Looks Great on LinkedIn 

Yes, I have a LinkedIn profile.  

And yes, I do use LinkedIn to connect, do business development and try to reach out to people that are interesting.

But after reading and reviewing umpteen zillion profiles, they all sound the sound same:  strategic visionary who took an idea from nothing, walked fifty miles in the snow to work with no shoes, no money and took sales from $10 to $500 million in three short years.

Notice how everyone’s LinkedIn’s recommendations all sound the same?  Can you imagine asking someone who thinks you suck, or where you failed big time on your last gig to write something like: “Fred’s a nice guy, but he totally tanked the company because he was (and remains) an idiot).”

So… Where Is Your Body of Work?

OK, a bit over the top, but my point is this:  when everyone looks and sounds the same, how do you differentiate?

Point to your body of work(s).  Your blog, writings on Scribd, presentations on SlideShare, the YouTube video channel that’s a mix of business and fun (being human is a good strategy in this).  Are you on G+ ?  How do you humanize yourself on Facebook?  

Companies hire people.  Partners need to get along with humans.  Investors like to know you’re real.  It’s OK to fuck up.  We’re human.

If you don’t have a body of work, then it’s time to get writing, posting, engaging wide an deep.

Provide a trail of brilliance your prospects, partners, or potential investors can read, view or engage with that reflects who you are and what sets you apart.

 

10 Comments

  1. Alan,Great piece……while not articulating it was well as you have above, I’ve mentioned the same point about Linkedin to several friends who seem to think Linkedin is the Gospel. I think it’s reasuring to most people to have all those wonderful endorsements on Linkedin; but if I were going to hire someone right now, I’d be more interested in their Facebook postings, Tweets, and Google+ profile, blogs, etc; as you recommend. I love your comment about looking at the body of work. Great advice. Thx

    Reply
  2. Alan,Great piece……while not articulating it was well as you have above, I’ve mentioned the same point about Linkedin to several friends who seem to think Linkedin is the Gospel. I think it’s reasuring to most people to have all those wonderful endorsements on Linkedin; but if I were going to hire someone right now, I’d be more interested in their Facebook postings, Tweets, and Google+ profile, blogs, etc; as you recommend. I love your comment about looking at the body of work. Great advice. Thx

    Reply
  3. Oh, two other points. IMHO, while having 500+ connections on Linkedin sounds like an impressive number…….it’s a little hard to really have 500 close colleagues. Who the candidate is connected with is far more important to me. What level of contacts. Junior, senior people etc. For example, a candidate who is linked with you, Shel Israel, or a Jeff Bartman or Mel Webster who has a couple of hundred of “good” connections is far more interesting than someone with 40 recommendations (most of which are crossed recommendations back and forth) and 500+. I think you’ve hit a point that will sensitive to alot of people. They get a sense of feeling important with all these recommendations and connections to people they don’t really know; but if they follow your recommendations I believe they will be far more successful.

    Reply
  4. Oh, two other points. IMHO, while having 500+ connections on Linkedin sounds like an impressive number…….it’s a little hard to really have 500 close colleagues. Who the candidate is connected with is far more important to me. What level of contacts. Junior, senior people etc. For example, a candidate who is linked with you, Shel Israel, or a Jeff Bartman or Mel Webster who has a couple of hundred of “good” connections is far more interesting than someone with 40 recommendations (most of which are crossed recommendations back and forth) and 500+. I think you’ve hit a point that will sensitive to alot of people. They get a sense of feeling important with all these recommendations and connections to people they don’t really know; but if they follow your recommendations I believe they will be far more successful.

    Reply
  5. Thank you both for your comments. I am not about how many followers I may have or not. It’s who you engage with and most of all how you discovery and connect.

    Reply
  6. Thank you both for your comments. I am not about how many followers I may have or not. It’s who you engage with and most of all how you discovery and connect.

    Reply
  7. Alan, I have had a fair share of people asking for recommendations on LinkedIn. I guess the only platform that lost its essence for me was LinkedIn. I use to enjoy interacting on things in a more private environment where only people that had done business with your knew you would ask for a connection. I really like the idea of pointing to your body of work. Once again thanks for helping me also expand my body of work with the images that surround us day by day.

    Reply
  8. Alan, I have had a fair share of people asking for recommendations on LinkedIn. I guess the only platform that lost its essence for me was LinkedIn. I use to enjoy interacting on things in a more private environment where only people that had done business with your knew you would ask for a connection. I really like the idea of pointing to your body of work. Once again thanks for helping me also expand my body of work with the images that surround us day by day.

    Reply

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