Israel: 054-321-6176 / USA - 210-820-3070

When News Breaks, Media Seeks Insight and Observations From Thought Leaders

I am an early riser out of habit- and economic necessity.  Our clients in Israel need real time support and I check wire stories for breaking news that are specific to our client’s respective spaces.

This morning, when I learned that eBay had bought Skype, we jumped into action with a plan to submit commentaries and observations for the media needing a third-party commentary and observations on the significance of this deal. 

The end result: Reuters Reuters did a follow on story and later this afternoon, The New York Times and International Herald Tribune’s story also picked up a quote from our client, VoIP thought leader, Jeff Pulver.

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