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What “type” of Analyst Will Help Shape Your Story?

While I often name names of clients I am working with on specific initiatives, this time I gotta keep things under wraps because of the nature of the project that is in progress.

Over the last year, we’ve arranged for briefings with "Client X" with leading industry analysts who have different views and market views that will help support our case when we are pitching to the media.

Gartner and IDC will help us tell our story to the enterprise.
iSupplyi will help us tell our story in terms of volume shipments and the upside potential of a particular market
EndPoint sees the bigger picture, understands macro trends

These are just a few examples of the analyst firms we’ve briefed.

When doing your analyst outreach think through who you want to help tell your story to and how.

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