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VON Magazine Editor, Doug Mohney, Cites Three Evil Things Done in the Name of Press Releases

Dough Mohney, Editor of VON Magazine, as a great post over at Jeff Pulver’s blog where he outlines three big time no-no’s that PR people do. 

Reader’s Digest Version:

1.  Don’t send attachments

2. Make sure your signature is not a commercial for the PR firm

3. No Web Site address included.

Doug’s advise is clear, concise and to the point.

Worth Reading.  And then read it again.

2 Comments

  1. I disagree with you. We cite some of our awards in our emails as a way of building our personal brand. I think there’s nothing wrong with it. Why? PR firms also have to differentiate themselves in their communications with journalists. One way to do it is through quality work. Superbly written and informative pitches. And, if you want to brag, there’s nothing wrong with it.
    PR firms are often notoriously poor marketers insofar as building and differentiating their own brands. A distinctive email signature is one way to do it. We’ve been doing it for years. This is the first time any journalist has complained about the practice. And I’m rather flattered by it.

    Reply
  2. I disagree with you. We cite some of our awards in our emails as a way of building our personal brand. I think there’s nothing wrong with it. Why? PR firms also have to differentiate themselves in their communications with journalists. One way to do it is through quality work. Superbly written and informative pitches. And, if you want to brag, there’s nothing wrong with it.
    PR firms are often notoriously poor marketers insofar as building and differentiating their own brands. A distinctive email signature is one way to do it. We’ve been doing it for years. This is the first time any journalist has complained about the practice. And I’m rather flattered by it.

    Reply

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