Starbucks has this promotion going on where you could try out their new Via instant coffee. I tried it, I did guess right on which was instant and which one was brewed.
When I shot the video above, I asked the Barista if there was a #hashtag I should use for twitter.
He had no clue what a #hashtag was.
Suggestion to @bradnelson who is the twitter person for the brand. Why not use twitter in your point of purchase displays, encouraging your customers to do videos in the taste test process?