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Video: Starbucks instant taste test of Via brand coffee; Barista does not know what a “Hash Tag” is

Starbucks has this promotion going on where you could try out their new Via instant coffee. I tried it, I did guess right on which was instant and which one was brewed.

When I shot the video above, I asked the Barista if there was a #hashtag I should use for twitter.

He had no clue what a #hashtag was.

Suggestion to @bradnelson who is the twitter person for the brand. Why not use twitter in your point of purchase displays, encouraging your customers to do videos in the taste test process?

Posted via web from Alan Weinkrantz’s Stream of Life

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