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Trust me: How to Use PR & Social Media to Create Brands People Know, Like and Trust by @CyndyHoenig and @HLytle

This is a presentation from the recent #140Conf Small Town that took place in Hutchinson, KS.  Presenters, and partners in HL Media Partners,  Cyndy Hoenig @CyndyHoenig – DIYPR Expert, Creative Writer, Gardening addict, Cookbook Author Heather Lytle @HLytle – did a great job.

It really struck a personal and professional chord with me because it mirrors my own personal philosophy about the role of very traditional PR in the context of social media.  

Watch. Listen. And Re-Wind.  There are some real nuggets here.

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