Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

The Case for Corporate Blogging

Today, Kami Watson Huyse and I are speaking at the IABC event in San Antonio to address the case for corporate blogging. 

I understand the rational need to always have an ROI associated with a new communications initiative, especially with something like blogging.  I think you should not only look to ROI as being financial and non-finanical, but the risk and cost of not considering blogging as part of your communications strategies.

My discussion will be focused on having the attendees think through how a blogging initiative can help their organizations go through the steps of listening to and joining conversations and becoming part of the Blogosphere.

You may download the presentation by clicking below:

Download IABC.pdf

Submit a Comment

Your email address will not be published. Required fields are marked *

Want To Join My Newsletter?