I am finding that more and more of what we are doing is about creating conversations for our clients. We create them through traditional media coverage, analyst coverage and now in the blogosphere.
Because of the noise level, "chatter" becomes the new currency of coverage. And it’s the chatter that helps build a create buzz, which in turn has resulted in ever increasing coverage in major media for our clients in outlets such as BusinessWeek, The Wall Street Journal, CNBC, and The New York Times.
Our firm is in transition. We’re still focused on doing the basics, but executing in new and creative ways that helps our clients become part of, and the fabric of the conversation is where we are headed.
What a great time to be in the PR biz.