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The New Information Dissemination Cycle

The illustration below from Monitor 110 illustrates the new information dissemination cycle. 

While the illustration is focused on the financial investment community, the principles about reaching industry ecosystems through blogging and social media clearly point to the need to be "found" by journalists, analysts and other thought leaders who influence media coverage.

I will be speaking more about this at my PR and Social Media seminar in Tel Aviv on July 8.

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