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The Need For Runway In Technology Public Relations Initiatives

This post was actually inspired by Jason Calacanis’ post where he talks about “What is Runway and Why It’s Important.”

Read it.  

And share with your team. 

As you get ready to launch a PR intiative for your startup, you need a bit of runway. You need time to figure it out.  


Pan Am Clipper shot on location at National Air & Space Museum,  by me – (c) 2011

Give yourself time to develop your strategy, see the response you receive (or not), tweak your messages, and be found. 

Even if you get a “no” from a journalist, ask why.

When you’re listening and not just pitching,  It’s amazing how helpful journalists want to be.


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