This post was actually inspired by Jason Calacanis’ post where he talks about “What is Runway and Why It’s Important.”
And share with your team.
Pan Am Clipper shot on location at National Air & Space Museum, by me – (c) 2011
Give yourself time to develop your strategy, see the response you receive (or not), tweak your messages, and be found.
Even if you get a “no” from a journalist, ask why.
When you’re listening and not just pitching, It’s amazing how helpful journalists want to be.