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The Importance of the Discovery Process in High Tech PR

I’m often asked to come with some grand plans with clients-to-be, before they engage as clients.

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My typical response is:  “I don’t have a grand plan.  I don’t know what we’ll do.  But when we get going, we’ll figure this out – mostly in the discovery process.”

Lawyers go through discovery.  

Doctors do a blood work – different sort of discovery.

And accountants do audit work that sets the stage for a discovery of a different type.

Beyond overstating the obvious of positioning you a leader in the so and so space, the process of discovery allows for better messaging, better strategy and far better results.

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