I’m often asked to come with some grand plans with clients-to-be, before they engage as clients.
My typical response is: “I don’t have a grand plan. I don’t know what we’ll do. But when we get going, we’ll figure this out – mostly in the discovery process.”
Lawyers go through discovery.
Doctors do a blood work – different sort of discovery.
And accountants do audit work that sets the stage for a discovery of a different type.
Beyond overstating the obvious of positioning you a leader in the so and so space, the process of discovery allows for better messaging, better strategy and far better results.