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The Hank Wasiak Interview at the 140 Characters Conference – NY | #140Conf with Philip Nelson

Hank Wasiak brings incredible pedigree to the #140Conf from the world of the Mad Men days of advertising.

Interviewed by my #140Conf buddy, Philip Nelson, He talks about what a great time this is for the advertising industry to reinvent itself from being just about the 4 P’s – Product, Price, Place and Promotion and adding in the 5th P – People.

Hank is the author of the recently published book, Change the Way You See Everything.

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