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The Diaghilev Tel Aviv Takes Co-Working to a New Art Form

Jeff Pulver introduced me to the coolest hotel in Tel Aviv, which has become my home away from home when I am in Israel,  The Diaghilev.   Named for the Russian, critic, ballet impressario and founder of the Ballets Russes, from which many famous dancers and choreographers would arise, Sergie Diaghilev would be pleased to see what’s being done to honor his legacy.

Over the past three years, I have been a regular there not only just to stay, but to experience various art, photography, sculpture and fashion shows, and people watch.

Avi and Anat Ifrach who own the hotel, come from the world of performance and the arts.  They don’t “do hotel things.”   They deliver an artful and memorable experience when you are a guest in your hotel.

While Tel Aviv has many startup accelerators and co-working spaces, there is nothing compared to what on the horizon  at The Diaghilev.  Aside from the space itself, the owners see startup culture as more than techies, geeks and nerds colliding;  they are next generation of artists creating in digital form.

Come by Mazeh 56, right near Rothchild and register at the front desk.  Then, you can go get a cup of coffee or have a drink in the new bar, and head up to the mezzanine level, where there’s plenty of room, electricity and WiFi.

If you are coming from anywhere on planet earth to do business, disccover the startup world, or just want to take a giant leap that if you hangout in Israel,  you just might meet your co-founder, partner, collaborator and artists in residence at The Diaghilev.

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