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Technology Public Relations: 2011 Editorial Calendars Can Help With Coverage Opportunities

Want a great, and targeted way to pitch technology trends and stories to the media?  Research the technology editorial calendars that are appropriate to your market market niche.  For example, InformationWeek has a document which lists all the planned editorial coverage and the appropriate contact for you to reach out to.  

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It’s not just about media coverage.  Focus on building editorial relationships.

Even with a targeted media opportunity, not every pitch you make may results in coverage.  

That should not be your immediate goal.  

  • Think of yourself first as being an editorial source to the journalist.  
  • Demonstrate your company’s expertise with related content, white papers, videos and presentations from your CTO.  
  • Offer Industry Analysts from the likes of Gartner, Frost & Sullivan, Forrester, Current Analysis that you have briefed who can substantiate your vision and possibly offer market data.
  • Reach out to strategic customers and ask them if they are willing to share their experiences with your product / service / technology platform.

Your job is to be as helpful to the journalist and be a resource now- and in the future when it comes to topical expertise.  

Well researched editorial calendars are a great way to start off the new year.  

It can also help your company’s R&D team have a sense for what is on the radar of the media in the next 11 1/2 months to come.

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