Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

Sustainment Over Splash

Let’s say you have a $60K PR budget assigned to the launch of a new product or technology. You are better off investing $10K per month over six months than $30K in two months. Unless you are the likes of Microsoft, Intel, or one of the big pharmas, doing a sustained or rolling launch over time will pay off far better than blowing your budget in one fell swoop.

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