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StoryStack – The Role of Narrative and Story Telling in Your Startup

You’ve got your technology stack down pat.  But what about your story?

There are five critical elements to building your story and supporting with an on-going narrative:  Story.  Voice.  Narrative.  Engagement.  Discovery.

It’s the on-going narrative that is crucial to your startup not only defining and reinventing itself as time goes on, but contributes as a core element of building out your body of work that defines your culture, your brand and much of your communications strategy.

I am finding that in working with clients, the focus you put into your technology stack, the same effort should be put into what I call your StoryStack – a key foundation in contributing to adding value and being discovered.

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