You’ve got your technology stack down pat. But what about your story?
There are five critical elements to building your story and supporting with an on-going narrative: Story. Voice. Narrative. Engagement. Discovery.
It’s the on-going narrative that is crucial to your startup not only defining and reinventing itself as time goes on, but contributes as a core element of building out your body of work that defines your culture, your brand and much of your communications strategy.
I am finding that in working with clients, the focus you put into your technology stack, the same effort should be put into what I call your StoryStack – a key foundation in contributing to adding value and being discovered.