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Startups: Who Are You Writing To and For?

There’s three universes that matter:  investors, partners, customers.

For the purposes of this post, the order does not matter.

Depending on where you are in your life cyle, you should seriously consider the words you use, the messages you promote, and calls to action who ask for.  

You’re leaving digital breadcrumbs behind you.  

Make sure you’re giving each universe plenty to snack on.

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