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#Startups – Beyond Discovery: The Need For An Informed Perspective


Perspective Shot by me in Hutchinson, KS, (c) 2012

When I am often asked by startups open ended questions about PR and communications strategies, my standard response of late has been:  I have no clue; I’d need to help you figure it out.

It’s Not Always Replicable

The truth of the matter is that there are no standard answers. 

What works (or worked) for one client, may not work for you.  

There are variables such as timing, luck, being discovered by a journalists because of some great content, a random tweet, or chance meeting at a trade show, industry event, or conference.  

What I do know is that by being consistent, building a narrative, and having a story that is collectively told by your team will increase your chances of getting coverage.

Hold Your Horses.  I Need an Informated Perspective.

When I engage with a client, I start with discovery, which in turn helps me get an informed perspective on where you have been, where you are going, and what opportunities could lie ahead.

Doing otherwise may seem productive because we’re all getting to work, but it’s not.  

It actually works against you.  

Providing for the process of getting to an informated perspective allows for better, and much more strategic decision-making going forward.


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