Content development should involve your business development team.
As a technology company, you have technology partners that are part of your ecosystem. Dance, collaborate, and swing. Photo by me shot in front of the Apple store on 14th St in NYC.
Get your business development team on board to team up with your marketing team and your partner’s marketing team as well.
If your partners are delivering new products or services for your platform in 2012, start now, not three weeks before you deploy.
When you beging to integrate your partner’s messaging into yours, you suddently become a more valued partner.