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Spafax Interactive’s Raymond Girard Elaborates on The Consumer in Transit and Branded Content Strategies

Spafax Interactive President, Raymond Girard, came by the NBC Universal Booth (thank you NBC Universal) during the CES 2011 show to share his views on the consumer in transit and branded content.  

Note Raymond’s use of the term consumer in transit vs. being mobile.  

The consumer in transit offers various touch points with brands. Armed with a smart phone, the consumer has more options than ever to engage with your brand, or someone else’s. 

Ignite your game with Sparksheet

Raymond’s firm also publishes a terrific site that focuses on content, media and marketing, known as Sparksheet, which reflects its deep thinking  in helping its helping clients develop branded content as part of its marketing mix.

During  #BrandsConf, they acted as the event’s media partner, publishing stories about speakers and trends on the humanization of brands.



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