Note Raymond’s use of the term consumer in transit vs. being mobile.
The consumer in transit offers various touch points with brands. Armed with a smart phone, the consumer has more options than ever to engage with your brand, or someone else’s.
Ignite your game with Sparksheet
Raymond’s firm also publishes a terrific site that focuses on content, media and marketing, known as Sparksheet, which reflects its deep thinking in helping its helping clients develop branded content as part of its marketing mix.