Our client, Waves Audio Ltd., announced today that Sonic Impact Technologies has introduced their new K1 iPod accessory with its MaxxBass® bass extension technology.
The K1 provides a 7” high definition LCD display and high quality audio speakers with MaxxBass processing to deliver deep, rich bass response. The K1 will be available from Apple starting in August with a MSRP of $299 and other retailers this fall.
Not a Bass Boost Technology
MaxxBass is not a bass boost technology, but instead uses a Waves patented psychoacoustic algorithm to allow you to hear bass far below the physical limitation of the speakers by taking advantage of the latest research in how sound is perceived. MaxxBass allows you to hear frequencies up to 1.5 octaves below what is generated. By enabling small full range speakers to be embedded in a wide range of consumer products, Waves is opening up a whole new realm of possible applications, including portable loudspeakers, car audio, LCD TVs, computers and home theater systems.
Look for more design win announcements coming up from Waves.