This is not a post about what to do next with Facebook’s refresh.
There’s tons of great coverage already there that is more of the how and not a whole lot on why.
Clearly the wind’s blowing in a new direction, but you don’t have to do a knee-jerk response to yesterday’s Facebook announcements. Photo by me shot near Cottonwood Falls, KS. (c) 2011
Facebook’s Refresh Can Help You Refresh Your Own Facebook / Social Communications Strategies
Before you jump in and decide to redecorate the house, step back and ask what’s worked in the past, where do you need to clean up a bit, and what your communications goals are for 2012.
Simple, articulated statements from your management team are a practical place to being the process.
It’s Not Just About Facebook
Let Facebook’s refresh help be the catalyst for what could / should be next with Facebook, Twitter, LinkedIn, G+ and so on.
For some, Flickr may be it.
For others, AOL…. yes, AOL.
Or the local church.