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Social CRM: The New Rules of Relationship Management

Here’s some profound words of wisdom from Brian Solis:

“Social media didn’t invent conversations, it simply amplified and connected them to audiences and the actions that are triggered as a result. With the right tools, and more importantly mindset and resolve, we can now uncover these incredibly valuable, insightful and prominent conversations where and when they happen. Listening is only the beginning however. As in anything, we need a little less conversation and a little more action.”

Read his post here.

This is really great writing.

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