Take a coding day off tomorrow and work on your narrative.
Think of your story, the tone, the voice the words that best help shape the editorial fabric of your site.
There’s more to the UI than sexy graphics and cool interfaces.
Think of your narrative as part of the code you’re writing.
There’s no new language to learn, other than the narrative you hope your customers-to-be will share with others who love your product, platform, app or approach to doing something really big.