Here at The Ranch, we are working on several initiatives for three of our clients to submit contributed stories.
One trade publication we work with receives between 50 – 60 abstracts per month and only select 10 for publication in future editions. So what’s the trick of getting your abstract selected?
1. Make sure the article is useful to the readership.
2. Don’t make the article a commercial for your company.
3. Focus on the end user and how they benefit from your product, service or technology.
Follow these simple rules, and it will dramatically improve your chance of having your abstract selected and turned into a story.