Our client, SecureLogix, has a contributed article in this month’s VoIP Magazine. Contributed stories position you as an authority and builds your image as a thought leader. The article is a primer on VoIP Security, a category which we help our client pioneer its leadership position over the last four years.
A contributed story starts with an idea, followed by an abstract submission. After the abstract is accepted, you have to make sure that when you write your contributed story, you don’t make it commercial. It’s designed to help and inform the reader.
Contributed stories can be an important element of your collateral package used for business and sales development.