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Recommended Reading: David Meerman Scott’s “The New Rules of Marketing and PR”

Blogger buddy, Kami Watson Huyse, recommended David Meerman Scott’s new book, "The New Rules of Marketing and PR." 

I just got it from Amazon, and it’s on my airplane reading list.

Am posting from the SA airport en route to meetings in Dallas and will update will future posts once I get into and then complete the book.

My first impression is that it’s practical and to the point- with a focus on looking at how companies, large and small, should think about being their own publishers of meaningful and engaging content for the media and of course, the company’s publics.


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