As much as we do tradeshows, we try to think of each one as a unique event. Even though many of the same journalists and analysts come to many of the tradeshows we support our clients at, we are always mindful that the audience is slightly different. In turn, so are the markets, the messages, and the communications strategies.
GlobalComm is more of a carrier show.
With that being said, we try to develop messages that are (you guessed it….) carrier-oriented.
Seems like a no-brainer, but critical to think about when developing your communications strategies for shows like these.