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Ramping up for two Xilas Trade Shows

We are continuing to support our client, Xilas Medical, in their outreach to the medical and healthcare communities at two upcoming tradeshows, the American Podiatric Association’s  2005 Scientific Meeting, August 4 – 6 in Orlando,  and the American Diabetes Educators Annual Meeting in Washington, DC, August 10 – 13.

We have been facing a unique challenge with these two trade show organizers:  they won’t give out their press list.  This takes a bit of creativity, so what we wind up doing is reaching out to the most logical trade media that we believe will be there.  This can wind up being a mixed blessing, for even if someone we believe is going to a particular show is not going after all, it gives us the opportunity to let them know that our client will be there and they are continuing to announce new products and innovations in the diabetic foot space.

Photo of the day from San Miguelle de Allende, Mexico: Dsc_8136

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