It may be the dog days of summer, but here at The Ranch, we are ramping on tradeshows for our clients where we will supporting them.
Xilas Medical at the American Association of Diabetes Educators and the Disease Management Association of America Annual Meeting
A few helpful hints for tradeshows:
1. Get the press list early from the tradeshow promoter so you can book appointments
2. See if there is a Show Daily for the event, so you can get breaking news coverage
3. Make sure your messaging is current
4. Have an up to date press kit
5. If you know what you are announcing in advance, get it out early to the trade media