Here at The Ranch, we are ramping up to support our clients, Discretx, Pulver.com, AudioCodes and Mercom at shows including Call Center Demo and Expo in Austin, 3GSM in Barcelona and VON in San Jose, CA.
Supporting our clients at foreign shows such as 3GSM, we still follow the same rules: get to the media list and see who is attending as far in advance as possible. Reach out to specific journalists who make the most sense for your client and try to book a meeting in their booth. In many cases, some jouralists just don’t make appointments at shows. However, if you get on their radar, tell them what you are doing at the show, what news you will be announcing, or share with them a broad industry trend, they are sure to stop by in their course of walking the show.