Blogging is changing the paradigm of PR. The old notion of writing a press release and hoping that a journalist will publish your news is just part of the communications equation.
Now, the model has shifted to conversations: blogs offer fresh content, allowing others to post comments and giving you the chance to respond. Blog readers are savvy, vocal, provide feedback, and create buzz.
Discussion topics will include: How to start a blogging initiative. What are the elements of a successful blog? What types of blogs should companies consider creating? What steps should companies take to set up a blog? What guidelines should companies have for bloggers? Establishing corporate blogging policies, and much more.
I will also review blogging technology platform providers such as iUpload, IntelliSeek, Six Apart, and Technorati
There is no charge to attend and attendence is limited to 30 qualified CEOs or VPs of Marketing / Director of Marcom. To apply for registration, please call or email Joan Weinberg:
In Israel: 03-575-5448
Outside of Israel: +972-3-575-5448