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PR Contact Database Services Like Pressfarm Are Great…If Applied Correctly.

And now Pressfarm gets in the game of offering a subscription-based model, where for $9 per month, you can get twitter handles and email addresses for leading tech journalists.

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If you’re a startup in search of fame and glory you think this is the greatest thing since spam was invented.

Well, maybe not.

Services like Pressfarm are great for research first, and pitching last.

Before you start, ask yourself the following:

1.  Is our startup ready for coverage?

There is no universal answer.  Some of you will want to stay off the radar.  Others with something really compelling and a possible great story idea, or even real news – i.e. funding, major win, major milestone, etc. could merit exploring the idea of coverage.

2.  What is the goal of getting coverage?

Ask yourself this hard and very tough question.  If it’s for vanity, then spend your time elsewhere.  If you really have a valid reason why you think coverage would benefit your startup and your team, then by all means consider the idea.

3.  Are the publications that Pressfarm covers appropriate for your startup?

While TechCrunch, Mashable, and The New York Times would be great places to get covered, remember that you are competing for the noise and attention of journalists who get hundreds of emails and pitches per day.

Oh… if you need an list of the staff at TechCrunch, click here.  Most of the other publications are easy to reach as well.

4.  Use Pressfarm to research and discover, and then later to pitch.

I am not slamming Pressfarm.  But I do think their pitch “Find journalists to write about your startup…” sends a message of false hope and to some degree is misdirected.

Where you can benefit from Pressfarm is to start with following, listening and seeing what specific journalists write about and what they cover.  From there, get to know and try to build a relationship.   But more than anything, listen first, and then, and if appropriate, make your pitch.





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