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PR Clients-To-Be: Will You Be A Good Client? Announcing the Prospective Client RFP

RFP’s are understandable, but are often misguided and poorly executed attempts for a group of executives to justify (or guess) at who they think would be the best Public Relatons firm or advisor to represent their company.  If I am asked to fill out an RFP, I will take it on a case-by-case basis, depending on the situation and complexity of the document.  As a start,  I have the client-to-be fill out the following form.  

Prospective Client RFP


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