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PR 203: How to Pitch a Blogger (or at least How to Pitch Jeff Pulver in 2008)

Jeff Pulver has a very well written post on how to pitch bloggers, and more specifically him.
Jeff’s guiding principles include:

1. Get to know your target
2. Friends are invited through the front door
3. Bloggers are people too
4. The virtual cocktail party
5. PR is not an industry for lazy people

Worth reading…

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