With tradeshow season in full swing, we work up to gaining media coverage and do follow up work after a show.
The realities of tradeshows are that sometimes, journalists and analysts don’t show up for meetings. (I’ve even had clients who don’t make the meetings because a major customer shows up at the booth and they pass on the journalist meeting).
Don’t limit your tradeshow outreach to pre-show activities. Often times, we have found that there are opportunities abound after a show.