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Post Trade Show Follow Up Merits Pursuit

With tradeshow season in full swing, we work up to gaining media coverage and do follow up work after a show.

The realities of tradeshows are that sometimes, journalists and analysts don’t show up for meetings.  (I’ve even had clients who don’t make the meetings because a major customer shows up at the booth and they pass on the journalist meeting).

Don’t limit your tradeshow outreach to pre-show activities.  Often times, we have found that there are opportunities abound after a show.


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