I often see entrepreneuers take the positioning process as something very literal.
Different realities through different minds. Grafitti shot on the streets of Tel Aviv by me.
We own this space. We are the world’s leader in _____. Our company is the best value _____.
I am of the belief that part of positioning has nothing to do with features, benefits, or the position your are trying to establish.
Much has to do with the reality you are trying to make – and create for you and your team.
If you create a reality that is attractive to others, they’ll join in.
Gain them in mass, and your exit might come sooner than later, and at greater perceived value.
Beyond positioning, creating a new reality has value in its own right.