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Pops Reinvents A New Way To Have Custom Notifications on Your Mobile Device

Think of Pops as being a new type of ringtone for smartphones.  They are coming to SXSW 2012 and looking to meet with media partners, record labels, content owners, and wireless operators.  Here’s my interview with Co-CEO, Yaron Orenstein.

The company just announced a raise of $1.5 million.  Read about it here at TechCrunch.

Pops will be at the iMadeIsIsrael Booth during SXSW 2012.  To learn more about the companies from Israel coming to SXSW 2012 click here.

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