While I’m all over the Social Media thing, I often chuckle when I hear newbies and supposed “new media” experts talk about the supposed fact that the press release is dead and that wire services – especially the ones you have to pay for are toast.
Well, as a very old school, very traditional, and very staid PR person, who also is big time into social media, I think now, more than ever, traditional press releases matter and that wire services like BusinessWire are worth the expense – or rather – the investment.Case in point, with client – DenimGroup. Last week we issued this press release about an application story for a wonderful special needs park known as Morgan’s Wonderland.
Because there was an RFID component and my client did the integration of the project, we were successful in getting a great story told in RFID Journal.
The release in itself did not carry the story. It lead to the opportunity. A journalist with the publication contacted me. I set up interviews with the nice folks from Morgan’s and of course, my client. The writer did a terrific job.Not only that, I am hoping that others in the RFID industry will see the innovation that my client offers, and that new business comes their way. Long live the press release. Viva wire services (paid ones I might add) like BusinessWire.
Photo by Alan Weinkrantz (c) 2010